What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance?. A survey of multinational industrial companies' subsidiaries operating in China

Junfeng ZHANG, Scott Hoenig, Anthony Di Benedetto, Richard A. Lancioni*, Arvind Phatak

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    44 Citations (Scopus)

    Abstract

    This study extends an emerging research area in knowledge management to new product development by empirically examining the factors associated with the use of different types of knowledge flows from various sources and product innovation performance (i.e., market success of new products) in the multinational companies' subsidiaries in China. The findings seem to indicate the vitality of considering a broad spectrum of knowledge management related variables such as a subsidiary's product development strategy, market conditions it faces, its knowledge capacity and knowledge support structure. Furthermore, we found that subsidiaries with better performance are generally excel in the use of competition knowledge flow, the development of moderate innovative products, communication among different functional departments or product development groups, the codification of knowledge, and a supportive culture.

    Original languageEnglish
    Pages (from-to)207-218
    Number of pages12
    JournalIndustrial Marketing Management
    Volume38
    Issue number2
    DOIs
    Publication statusPublished - Feb 2009

    Scopus Subject Areas

    • Marketing

    User-Defined Keywords

    • China
    • Knowledge flow
    • Knowledge management
    • Product innovation performance

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