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Wenyi and the branding of early Chinese film
Emilie Yueh Yu Yeh
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Corresponding author for this work
Academy of Film
Research output
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Contribution to journal
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Review article
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peer-review
18
Citations (Scopus)
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Keyphrases
Selling
100%
Western Literature
100%
Marketing Strategy
100%
Cinema
100%
Butterfly
100%
Western Idea
100%
Sino-Japanese War
100%
Breakout
100%
Mandarin Duck
100%
Translator
100%
Motion pictures
100%
20th Century
100%
Humanism
100%
Early Film
100%
Early Cinema
100%
Loanwords
100%
Culture Industry
100%
Japanese Literature
100%
Chinese Film
100%
Chinese Cinema
100%
Film Industry
100%
Western Fiction
100%
Arts and Humanities
Conceptual
100%
Chinese
100%
Marketing
33%
Cosmopolitan
33%
Literature
33%
20th Century
33%
Film Industry
33%
European Literature
33%
Chinese Cinema
33%
Sino-Japanese War
33%
early cinema
33%
Culture Industry
33%
Review Article
33%
Loan words
33%
Social Sciences
Chinese
100%
Marketing Strategy
50%
20th Century
50%
Culture Industry
50%
Sino Japanese War
50%