Wellness among Gen Zs in Eastern and Western cultures during Covid-19:  Why marketers should care

Miia Grenman; Ulla Hakala; Barbara Mueller; Kara Chan

Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care

Miia Grenman
, Ulla Hakala
, Barbara Mueller
, Kara Chan

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

1 Downloads (Pure)

Original language	English
Publication status	Published - Jun 2021
Event	The 19th International Conference on Research in Advertising, ICORIA 2021 - Bordeaux, France Duration: 24 Jun 2021 → 26 Jun 2021 http://www.europeanadvertisingacademy.org/conference-2021/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf (Link to conference programme)

Conference

Conference	The 19th International Conference on Research in Advertising, ICORIA 2021
Country/Territory	France
City	Bordeaux
Period	24/06/21 → 26/06/21
Internet address	http://www.europeanadvertisingacademy.org/conference-2021/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf (Link to conference programme)

User-Defined Keywords

wellness
Gen Z
cross-cultural study
Covid-19
brand perception

Cite this

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title = "Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care",

keywords = "wellness, Gen Z, cross-cultural study, Covid-19, brand perception",

author = "Miia Grenman and Ulla Hakala and Barbara Mueller and Kara Chan",

year = "2021",

month = jun,

language = "English",

note = "The 19th International Conference on Research in Advertising, ICORIA 2021 ; Conference date: 24-06-2021 Through 26-06-2021",

url = "http://www.europeanadvertisingacademy.org/conference-2021/, https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf",

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TY - CONF

T1 - Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care

AU - Grenman, Miia

AU - Hakala, Ulla

AU - Mueller, Barbara

AU - Chan, Kara

PY - 2021/6

Y1 - 2021/6

KW - wellness

KW - Gen Z

KW - cross-cultural study

KW - Covid-19

KW - brand perception

UR - http://www.europeanadvertisingacademy.org/conference-2021/

UR - http://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf

M3 - Conference paper

T2 - The 19th International Conference on Research in Advertising, ICORIA 2021

Y2 - 24 June 2021 through 26 June 2021

ER -

Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care

Conference

User-Defined Keywords

Other files and links

Cite this