Wellness among Gen Zs in Eastern and Western cultures during Covid-19:  Why marketers should care

Miia Grenman, Ulla Hakala, Barbara Mueller, Kara Chan

Research output: Contribution to conference › Conference paper › peer-review

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Original language	English
Publication status	Published - Jun 2021
Event	The 19th International Conference on Research in Advertising (ICORIA 2021) - Bordeaux, France Duration: 24 Jun 2021 → 26 Jun 2021 http://www.europeanadvertisingacademy.org/conference-2021/

Conference	The 19th International Conference on Research in Advertising (ICORIA 2021)
Country/Territory	France
City	Bordeaux
Period	24/06/21 → 26/06/21
Internet address	http://www.europeanadvertisingacademy.org/conference-2021/

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title = "Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care",

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author = "Miia Grenman and Ulla Hakala and Barbara Mueller and Kara Chan",

year = "2021",

month = jun,

language = "English",

note = "The 19th International Conference on Research in Advertising (ICORIA 2021) ; Conference date: 24-06-2021 Through 26-06-2021",

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TY - CONF

T1 - Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care

AU - Grenman, Miia

AU - Hakala, Ulla

AU - Mueller, Barbara

AU - Chan, Kara

PY - 2021/6

Y1 - 2021/6

KW - wellness

KW - Gen Z

KW - cross-cultural study

KW - Covid-19

KW - brand perception

UR - http://www.europeanadvertisingacademy.org/conference-2021/

UR - http://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf

M3 - Conference paper

T2 - The 19th International Conference on Research in Advertising (ICORIA 2021)

Y2 - 24 June 2021 through 26 June 2021

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