Wellness among Gen Zs in Eastern and Western cultures during Covid-19: Why marketers should care

Miia Grenman, Ulla Hakala, Barbara Mueller, Kara Chan

Research output: Contribution to conferencePaperpeer-review

1 Downloads (Pure)
Original languageEnglish
Publication statusPublished - Jun 2021
EventThe 19th International Conference on Research in Advertising (ICORIA 2021) - Bordeaux, France
Duration: 24 Jun 202126 Jun 2021

Conference

ConferenceThe 19th International Conference on Research in Advertising (ICORIA 2021)
Country/TerritoryFrance
CityBordeaux
Period24/06/2126/06/21

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