Web functionality, web content, information security, and online tourism service continuance

Victor Liao*, Xinping Shi

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

40 Citations (Scopus)


This paper aims at examining key information dimensions in association with online tourism service continuance from the consumer perspective. We propose a conceptual model and four hypotheses to articulate the relationships of the relevant constructs. The empirical results unveil that web functionality, web content, and information security positively influence consumers’ perceived value of online tourism services which in turn significantly mediates the effects of these determinants on continuance intention to use online tourism services. The present study makes contributions to research and practice with theoretical and managerial implications. The empirical findings deepen the understanding of consumer attitudes and key information determinants of online tourism services and provide insights for enhancing online travel and tourism services.

Original languageEnglish
Pages (from-to)258-263
Number of pages6
JournalJournal of Retailing and Consumer Services
Publication statusPublished - Nov 2017

Scopus Subject Areas

  • Marketing

User-Defined Keywords

  • Consumer attitudes
  • e-Tourism
  • e-Travel
  • Key information determinants
  • Online travel and tourism services
  • Service continuance


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