Web communication: A content analysis of green hosting companies

Minos Athanasios Karyotakis*, Nikos Antonopoulos

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    5 Citations (Scopus)


    While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.

    Original languageEnglish
    Article number495
    Number of pages15
    Issue number2
    Publication statusPublished - 2 Jan 2021

    Scopus Subject Areas

    • Geography, Planning and Development
    • Renewable Energy, Sustainability and the Environment
    • Management, Monitoring, Policy and Law

    User-Defined Keywords

    • Big data
    • Cultural heritage
    • Data center
    • Digital marketing
    • Eco-friendly
    • Environmental communication
    • Green culture
    • Green hosting
    • Green websites
    • Sustainability


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