Abstract
While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.
| Original language | English |
|---|---|
| Article number | 495 |
| Number of pages | 15 |
| Journal | Sustainability |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2 Jan 2021 |
Scopus Subject Areas
- Geography, Planning and Development
- Renewable Energy, Sustainability and the Environment
- Management, Monitoring, Policy and Law
User-Defined Keywords
- Big data
- Cultural heritage
- Data center
- Digital marketing
- Eco-friendly
- Environmental communication
- Green culture
- Green hosting
- Green websites
- Sustainability
