Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement

Vincent Ekow Arkorful*, Benjamin Kweku Lugu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The transition from military to democratic rule has inter alia culminated in entrenching elections as a political culture. This has sparked longstanding debate about voting behavior determinants in Ghana. Therefore, this study probes voters behavior infleuncers using a conceptual model anchored on the theory of reasoned action. Data was drawn using questionnaires. Data (n = 401) analysis results using the structural equation modelling technique revealed a significant relationship between celebrity endorsement, ideology, manifesto and debate, and attitude. Further, celebrity endorsement, debate and attitude were revealed to significantly relate voters’ voting intention. Given these outcomes, implications and suggestions for further research, are outlined.
Original languageEnglish
JournalPublic Organization Review
DOIs
Publication statusE-pub ahead of print - 12 Sep 2021

User-Defined Keywords

  • Elections
  • Voting
  • Political party
  • Voter’s behavior
  • Ghana

Fingerprint

Dive into the research topics of 'Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement'. Together they form a unique fingerprint.

Cite this