Visual Influences on Quantity Perception on Online Grocery Retailing

Wanyi Zheng*, He (Michael) Jia, Echo Wen Wan

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review


Consumers often choose among smaller-quantity packs and larger-quantity packs, for which the presentation formats could vary across online retailing platforms. This research suggesting using visual aids, supplementing numerical information with visual icons, to promote packs containing more individual units because visual aids increase the perceived quantitative difference between two packs.
Original languageEnglish
Publication statusPublished - 9 Jul 2024
Event2024 Asia-Pacific ACR Conference - Grand Hyatt Bali, Bali, Indonesia
Duration: 8 Jul 202411 Jul 2024 (Conference Website) (Conference Program)


Conference2024 Asia-Pacific ACR Conference
Internet address


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