Visual Influences on Quantity Perception in Online Grocery Retailing

Wanyi Zheng*, He (Michael) Jia, Echo Wen Wan

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review


Consumers often choose among smaller-quantity packs and larger-quantity packs, for which the presentation formats could vary across online retailing platforms. This research suggesting using visual aids, supplementing numerical information with visual icons, to promote packs containing more individual units because visual aids increase the perceived quantitative difference between two packs.
Original languageEnglish
Publication statusPublished - 2 Jul 2024
Event2024 AMA CBSIG Conference - WU (Vienna University of Economics and Business), Vienna, Austria
Duration: 1 Jul 20243 Jul 2024 (Conference Website) (Conference Program)


Conference2024 AMA CBSIG Conference
Internet address


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