Abstract
Consumers often choose among smaller-quantity packs and larger-quantity packs, for which the presentation formats could vary across online retailing platforms. This research suggesting using visual aids, supplementing numerical information with visual icons, to promote packs containing more individual units because visual aids increase the perceived quantitative difference between two packs.
| Original language | English |
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| Publication status | Published - 2 Jul 2024 |
| Event | 2024 AMA CBSIG Conference - WU (Vienna University of Economics and Business), Vienna, Austria Duration: 1 Jul 2024 → 3 Jul 2024 https://www.wu.ac.at/en/digital/cbsig-2024/ (Conference Website) https://www.wu.ac.at/fileadmin/wu/s/MANDANT_X_-_NUR_F%C3%9CR_KURSE/Assets/CBSIG_Program_2024.pdf (Conference Program) |
Conference
| Conference | 2024 AMA CBSIG Conference |
|---|---|
| Country/Territory | Austria |
| City | Vienna |
| Period | 1/07/24 → 3/07/24 |
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