@inbook{207e264b121b46e8a493900cbb3a112f,
title = "Viral propagation of consumer- or marketer-generated messages",
keywords = "Communication flow, Cultural representation, Emotion broadcasting, Memes, Social contagion, Word-of-mouth",
author = "Yeo, {Tien Ee Dominic}",
note = "Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2013",
month = may,
day = "7",
language = "English",
isbn = "9780415679923",
series = "Routledge companions in business, management and accounting",
publisher = "Routledge",
pages = "273--283",
booktitle = "The Routledge Companion to Digital Consumption",
}