Using the Internet as a Learning Medium: University Student Adoption of an FaBWeb

The Internet has created a new medium for teaching and learning. Despite its benefits, the study of IT-based learning adoption is still scarce. In this research, an augmented Technology Acceptance Model (TAM) (Taylor and Todd, 1995) was employed to investigate studentsí adoption of Internet-based learning innovation. The learning innovation in question was known as ìFabWebî (http://fabweb.cityu.edu.hk/), which was created as an Internet learning portal containing lecture notes, chat-room facilities, and streaming videos of lectures to provide out-of-classroom support to the regular campus-based students at a local University. In this study, a self-administrated questionnaire was distributed to students from the Faculty of Business in the university and a total of 554 usable questionnaires were collected. Psychometric properties of the measurement model and the structural model were examined using structural equation modeling techniques through LISREL VIII. Results indicated that most of the measures in the instrument had a high degree of reliability and validity. In addition, the model provided a good fit to the data with a moderate degree of variance explained. All path coefficients were found significant as hypothesized. Among all the determinants of Behavioral Intention (BI), Perceived Usefulness (PU) exhibited the strongest total effect at 0.42, whilst Attitude (A), Subjective Norm (SN), and Perceived Behavioral Control (PBC) had a moderate effect at 0.29, 0.22, and 0.20 respectively.