Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda

Ann Mugunga

doi:10.30658/icrcc.2020.8

Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda

Ann Mugunga

School of Communication

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

This research analyzed the messages that both the Government of Uganda and the National organization of persons living with Hepatitis B use to communicate to at-risk populations in order to enable them take up the vaccination against Hepatitis B. Content analysis was carried out on two electronic fliers circulated from the ministry of health’s program in charge of Hepatitis control and treatment, and one hard copy flier from the National organization of persons living with Hepatitis B. The study assessed how the publications made use of the IDEA concepts of internalization, distribution, explanation and action in getting the audience to take up the vaccination against Hepatitis B. The findings are relevant to information, education and communication message initiators in the health sector, as they underline the importance of clear messages, distributed in various channels and available in many languages.

Original language	English
Title of host publication	Proceedings of the 2020 International Crisis and Risk Communication Conference, ICRCC 2020
Publisher	University of Central Florida
Pages	33-36
Number of pages	4
Volume	3
DOIs	https://doi.org/10.30658/icrcc.2020.8
Publication status	Published - May 2020
Event	International Crisis and Risk Communication Conference, ICRCC 2020 - Orlando, United States Duration: 9 Mar 2020 → 11 Mar 2020 https://communication.ucf.edu/icrc2020/ (Conference website) https://communication.ucf.edu/icrc/wp-content/uploads/sites/6/2020/02/2020-ICRCC-Conference-Program-Ad-Pg-11.pdf (Conference program) https://stars.library.ucf.edu/icrcc/2020/ (Conference proceedings)

Publication series

Name	Proceedings of the International Crisis and Risk Communication Conference, ICRCC

Conference

Conference	International Crisis and Risk Communication Conference, ICRCC 2020
Country/Territory	United States
City	Orlando
Period	9/03/20 → 11/03/20
Internet address	https://communication.ucf.edu/icrc2020/ (Conference website) https://communication.ucf.edu/icrc/wp-content/uploads/sites/6/2020/02/2020-ICRCC-Conference-Program-Ad-Pg-11.pdf (Conference program) https://stars.library.ucf.edu/icrcc/2020/ (Conference proceedings)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.30658/icrcc.2020.8

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Mugunga, A. (2020). Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda. In Proceedings of the 2020 International Crisis and Risk Communication Conference, ICRCC 2020 (Vol. 3, pp. 33-36). (Proceedings of the International Crisis and Risk Communication Conference, ICRCC). University of Central Florida. https://doi.org/10.30658/icrcc.2020.8

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title = "Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda",

abstract = "This research analyzed the messages that both the Government of Uganda and the National organization of persons living with Hepatitis B use to communicate to at-risk populations in order to enable them take up the vaccination against Hepatitis B. Content analysis was carried out on two electronic fliers circulated from the ministry of health{\textquoteright}s program in charge of Hepatitis control and treatment, and one hard copy flier from the National organization of persons living with Hepatitis B. The study assessed how the publications made use of the IDEA concepts of internalization, distribution, explanation and action in getting the audience to take up the vaccination against Hepatitis B. The findings are relevant to information, education and communication message initiators in the health sector, as they underline the importance of clear messages, distributed in various channels and available in many languages.",

author = "Ann Mugunga",

year = "2020",

month = may,

doi = "10.30658/icrcc.2020.8",

language = "English",

volume = "3",

series = "Proceedings of the International Crisis and Risk Communication Conference, ICRCC",

publisher = "University of Central Florida",

pages = "33--36",

booktitle = "Proceedings of the 2020 International Crisis and Risk Communication Conference, ICRCC 2020",

note = "International Crisis and Risk Communication Conference, ICRCC 2020 ; Conference date: 09-03-2020 Through 11-03-2020",

url = "https://communication.ucf.edu/icrc2020/, https://communication.ucf.edu/icrc/wp-content/uploads/sites/6/2020/02/2020-ICRCC-Conference-Program-Ad-Pg-11.pdf, https://stars.library.ucf.edu/icrcc/2020/",

}

Mugunga, A 2020, Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda. in Proceedings of the 2020 International Crisis and Risk Communication Conference, ICRCC 2020. vol. 3, Proceedings of the International Crisis and Risk Communication Conference, ICRCC, University of Central Florida, pp. 33-36, International Crisis and Risk Communication Conference, ICRCC 2020, Orlando, Florida, United States, 9/03/20. https://doi.org/10.30658/icrcc.2020.8

Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda. / Mugunga, Ann.
Proceedings of the 2020 International Crisis and Risk Communication Conference, ICRCC 2020. Vol. 3 University of Central Florida, 2020. p. 33-36 (Proceedings of the International Crisis and Risk Communication Conference, ICRCC).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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PY - 2020/5

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N2 - This research analyzed the messages that both the Government of Uganda and the National organization of persons living with Hepatitis B use to communicate to at-risk populations in order to enable them take up the vaccination against Hepatitis B. Content analysis was carried out on two electronic fliers circulated from the ministry of health’s program in charge of Hepatitis control and treatment, and one hard copy flier from the National organization of persons living with Hepatitis B. The study assessed how the publications made use of the IDEA concepts of internalization, distribution, explanation and action in getting the audience to take up the vaccination against Hepatitis B. The findings are relevant to information, education and communication message initiators in the health sector, as they underline the importance of clear messages, distributed in various channels and available in many languages.

AB - This research analyzed the messages that both the Government of Uganda and the National organization of persons living with Hepatitis B use to communicate to at-risk populations in order to enable them take up the vaccination against Hepatitis B. Content analysis was carried out on two electronic fliers circulated from the ministry of health’s program in charge of Hepatitis control and treatment, and one hard copy flier from the National organization of persons living with Hepatitis B. The study assessed how the publications made use of the IDEA concepts of internalization, distribution, explanation and action in getting the audience to take up the vaccination against Hepatitis B. The findings are relevant to information, education and communication message initiators in the health sector, as they underline the importance of clear messages, distributed in various channels and available in many languages.

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DO - 10.30658/icrcc.2020.8

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T2 - International Crisis and Risk Communication Conference, ICRCC 2020

Y2 - 9 March 2020 through 11 March 2020

ER -

Using the IDEA model to analyze messages used in Hepatitis B vaccination in Uganda

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UN SDGs

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