Using Second Language to Promote Marketing DRPS

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Sept 2024
Event	55th Annual Conference of the Association for Consumer Research, ACR 2024 - Paris, Italy Duration: 26 Sept 2024 → 28 Sept 2024 https://acrwebsite.org/events/acr24/

Competition	55th Annual Conference of the Association for Consumer Research, ACR 2024
Country/Territory	Italy
City	Paris
Period	26/09/24 → 28/09/24
Internet address	https://acrwebsite.org/events/acr24/

Cite this

@conference{350de3237e5342d38a1b6fbc3da43517,

title = "Using Second Language to Promote Marketing DRPS",

author = "Lan Huang and Li, {Shirley Xueni} and Chan, {Wa Kimmy}",

year = "2024",

month = sep,

language = "English",

note = "55th Annual Conference of the Association for Consumer Research, ACR 2024 ; Conference date: 26-09-2024 Through 28-09-2024",

url = "https://acrwebsite.org/events/acr24/",

}