Using OOH Advertising for Consumer Engagement: (Host: Kara Chan; Guest: Shirley Chan)

Research output: Non-textual form › Digital, visual or audio products

User-Defined Keywords

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title = "Using OOH Advertising for Consumer Engagement: (Host: Kara Chan; Guest: Shirley Chan)",

keywords = "media planning, Out-of-home advertising, Advertising effectiveness, audience measurement, interactive advertising",

author = "Kara Chan",

year = "2020",

month = aug,

day = "1",

language = "English",

}