Using feature films to teach public relations: An assessment model from nonmajor students’ perspective

Angela K Y MAK*, James G. Hutton

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that the use of films to teach public relations concepts to nonmajors is an effective means of developing greater understanding and appreciation of concepts. A heuristic model was developed to help public relations educators to use this pedagogical technique on deciding how to teach public relations courses and concepts.

Original languageEnglish
Pages (from-to)386-403
Number of pages18
JournalJournalism and Mass Communication Educator
Volume69
Issue number4
DOIs
Publication statusPublished - 1 Sep 2014

Scopus Subject Areas

  • Communication
  • Education

User-Defined Keywords

  • Active learning
  • Films
  • Movies
  • Public relations
  • Teaching

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