Abstract
Based on a nationwide sample (n=2.379), this study took a uses and gratifications approach to examining online game users in China Role plays was found to be the dominant genre used by both male and female online gamers. Relieving and relaxing was reported as the most important need gained by online gamers Personal income was not found to be related to uses and gratifications, although education and age were Age was found to be positively correlated to the usage of action/shooting and impromptu strategy Future research implications were discussed as well.
Original language | English |
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Pages (from-to) | 58-63 |
Number of pages | 6 |
Journal | China Media Research |
Volume | 2 |
Issue number | 2 |
Publication status | Published - Oct 2006 |
User-Defined Keywords
- Chinese online game
- uses and gratifications