Uses and Gratifications of Chinese Online Gamers

Tao Sun, Bu ZHONG, Jun Zhang

Research output: Contribution to journalJournal articlepeer-review

Abstract

Based on a nationwide sample (n=2.379), this study took a uses and gratifications approach to examining online game users in China Role plays was found to be the dominant genre used by both male and female online gamers. Relieving and relaxing was reported as the most important need gained by online gamers Personal income was not found to be related to uses and gratifications, although education and age were Age was found to be positively correlated to the usage of action/shooting and impromptu strategy Future research implications were discussed as well.
Original languageEnglish
Pages (from-to)58-63
Number of pages6
JournalChina Media Research
Volume2
Issue number2
Publication statusPublished - Oct 2006

User-Defined Keywords

  • Chinese online game
  • uses and gratifications

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