Users' eye gaze pattern in organization-based recommender interfaces

In this paper, we report the hotspot and gaze path of users' eye-movements on three different layouts for recommender interfaces. One is the standard list layout, as appearing in most of current recommender systems. The other two are variations of organization interfaces where recommended items are organized into categories and each category is annotated by a title. Gaze plots infer that the organization interfaces, especially the quadrant layout, are likely to arouse users' attentions to more recommendations. In addition, more users chose products from the organization layouts. Combining the results with our prior works, we suggest a set of design guidelines and practical implications to our future work.