Users' eye gaze pattern in organization-based recommender interfaces

Li CHEN*, Pearl Pu

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

16 Citations (Scopus)

Abstract

In this paper, we report the hotspot and gaze path of users' eye-movements on three different layouts for recommender interfaces. One is the standard list layout, as appearing in most of current recommender systems. The other two are variations of organization interfaces where recommended items are organized into categories and each category is annotated by a title. Gaze plots infer that the organization interfaces, especially the quadrant layout, are likely to arouse users' attentions to more recommendations. In addition, more users chose products from the organization layouts. Combining the results with our prior works, we suggest a set of design guidelines and practical implications to our future work.

Original languageEnglish
Title of host publicationProceedings of the 15th International Conference on Intelligent User Interfaces, IUI'11
Pages311-314
Number of pages4
DOIs
Publication statusPublished - 2011
Event2011 15th ACM International Conference on Intelligent User Interfaces, IUI'11 - Palo Alto, CA, United States
Duration: 13 Feb 201116 Feb 2011

Publication series

NameInternational Conference on Intelligent User Interfaces, Proceedings IUI

Conference

Conference2011 15th ACM International Conference on Intelligent User Interfaces, IUI'11
Country/TerritoryUnited States
CityPalo Alto, CA
Period13/02/1116/02/11

Scopus Subject Areas

  • Software
  • Human-Computer Interaction

User-Defined Keywords

  • Eye-tracking study
  • Layout design
  • Recommender interfaces

Fingerprint

Dive into the research topics of 'Users' eye gaze pattern in organization-based recommender interfaces'. Together they form a unique fingerprint.

Cite this