User switching of information technology: A theoretical synthesis and empirical test

Anol Bhattacherjee*, Moez Limayem, Christy M K CHEUNG

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

94 Citations (Scopus)

Abstract

As competing technological choices emerge in the marketplace, an inevitable consequence is user switching from one IT product or service to another. However, we know very little of this phenomenon or the key drivers of user switching. We examined the reasons for IT switching by proposing a model that synthesized and extended current theories of IT acceptance and customer satisfaction. We believed that IT switching was driven by user dissatisfaction with an incumbent product or service and the fact that the customer was aware of the availability of a potentially superior product or service. Further, to explain differential switching patterns across an adopter population, we posited personal innovativeness as an individual difference variable that moderated the effect of user dissatisfaction and relative advantage of a new IT on users' switching intention. Our model was empirically validated using a longitudinal survey of web browser switching among student subjects. We hope that our study will generate researchers' interest in an understudied area of research and that the model will serve as a starting point for furthering our understanding of IT switching.

Original languageEnglish
Pages (from-to)327-333
Number of pages7
JournalInformation and Management
Volume49
Issue number7-8
DOIs
Publication statusPublished - Nov 2012

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

User-Defined Keywords

  • Acceptance
  • Continuance
  • Information technology usage
  • Longitudinal survey
  • Switching

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