User satisfaction with virtual social community: The case of Bulletin Board Systems

Christy M K Cheung*, Xiaoling Jin, Matthew K.O. Lee, Hua Ping Chen

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    1 Citation (Scopus)

    Abstract

    Building upon expectation confirmation theory and elaboration likelihood model, this study proposed and empirically tested a research model of user satisfaction with virtual social community. An online questionnaire was posted in the Bulletin Board Systems of a local university in Mainland China. A total of 240 online questionnaires were collected, and the data was analyzed using partial least squares. The research model provided over 70 percent of variance explained in user satisfaction with virtual social community. Relevance and comprehensiveness of messages, and disconfirmations of relevance and accuracy of messages are found statistically significant. The dimensions of perceived source credibility (including source expertise and source trustworthiness) are not found significant, but their disconfirmations are found statistically significant. Implications of this study are noteworthy for both researchers and practitioners.

    Original languageEnglish
    Title of host publicationPACIS 2006 Proceedings
    PublisherAssociation for Information Systems
    Pages1234-1246
    Number of pages13
    Publication statusPublished - 6 Jul 2006
    Event10th Pacific Asia Conference on Information Systems, PACIS 2006: ICT and Innovation Economy - Kuala Lumpur, Malaysia
    Duration: 6 Jul 20069 Jul 2006
    https://aisel.aisnet.org/pacis2006/

    Publication series

    NamePacific Asia Conference on Information Systems

    Conference

    Conference10th Pacific Asia Conference on Information Systems, PACIS 2006
    Country/TerritoryMalaysia
    CityKuala Lumpur
    Period6/07/069/07/06
    Internet address

    Scopus Subject Areas

    • Information Systems

    User-Defined Keywords

    • Bulletin Board Systems
    • Satisfaction
    • Social computing
    • Virtual community

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