User recommendation for promoting information diffusion in social networks

Dong Li, Wei Wang, Changlong Jin, Jun Ma, Xin Sun*, Zhiming Xu, S. Li, Jiming LIU

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Online social networks mainly hold two functions: social interaction and information diffusion. Most of existing user recommendation studies only focused on enhancing the social interaction function, but ignored the problem of how to strengthen the information diffusion function. Aiming at this drawback, this paper introduces the concept of user diffusion degree, then combines it with traditional recommendation methods for reranking recommended users. Specifically, we propose two user diffusion degree calculation methods, node granularity algorithm and community granularity algorithm, which fully exploit the community attributes of users. Experimental results on Email and Amazon datasets under Independent Cascade Model illustrate that our methods noticeably outperform traditional recommendation methods in terms of promoting information diffusion. We also find that node granularity algorithm performs better in spares networks, while community granularity algorithm is more suitable for dense networks.

Original languageEnglish
Article number121536
JournalPhysica A: Statistical Mechanics and its Applications
Volume534
DOIs
Publication statusPublished - 15 Nov 2019

Scopus Subject Areas

  • Statistics and Probability
  • Condensed Matter Physics

User-Defined Keywords

  • Diffusion degree
  • Information diffusion
  • Social network
  • User recommendation

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