Use of celebrity in television commercials of youth products

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2009
EventAmerican Academy of Advertising 2009 Asia-Pacific Conference - Beijing, China
Duration: 27 May 200930 May 2009

Conference

ConferenceAmerican Academy of Advertising 2009 Asia-Pacific Conference
Country/TerritoryChina
CityBeijing
Period27/05/0930/05/09

User-Defined Keywords

  • celebrity endorsement
  • Youth

Cite this