Use of celebrity in television commercials of youth products

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - May 2009
Event	American Academy of Advertising 2009 Asia-Pacific Conference - Beijing, China Duration: 27 May 2009 → 30 May 2009

Conference	American Academy of Advertising 2009 Asia-Pacific Conference
Country/Territory	China
City	Beijing
Period	27/05/09 → 30/05/09

User-Defined Keywords

@conference{75e704aba6604b409fa973e7fff68f6d,

title = "Use of celebrity in television commercials of youth products",

keywords = "celebrity endorsement, Youth",

author = "Kara Chan",

year = "2009",

month = may,

language = "English",

note = "American Academy of Advertising 2009 Asia-Pacific Conference ; Conference date: 27-05-2009 Through 30-05-2009",

}