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Use and evaluation of the web: A case in Hong Kong
Kara Chan
, Brian Wong
Department of Communication Studies
Research output
:
Contribution to conference
›
Conference paper
›
peer-review
22
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Keyphrases
Hong Kong
100%
Interactivity
100%
Product Involvement
66%
Positive Relations
33%
Rethink
33%
Factor Analysis
33%
Advertisers
33%
World Wide Web
33%
Emerging Media
33%
Elaboration Likelihood Model
33%
Marketing Communication
33%
Internet Use
33%
Text-to-image
33%
Information Content
33%
Evaluative Response
33%
Message Strategy
33%
Internet Literacy
33%
Creative Strategy
33%
Communication Messages
33%
Respondent Evaluation
33%
Audience Evaluation
33%
Marketing Industry
33%
Product Interest
33%
Business Transaction
33%
Computer Science
Positive Relation
100%
Information Content
100%
Evaluative Response
100%
Underlying Dimension
100%
Business Transaction
100%
Social Sciences
Hong Kong
100%
Web Site
100%
Interactivity
75%
Factor Analysis
25%
Marketing Communication
25%
New Media
25%
Information Content
25%