Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Mar 2024
Event	Society for Consumer Psychology 2024 Annual Conference - Nashville, United States Duration: 7 Mar 2024 → 9 Mar 2024 https://myscp.org/events/annual-24/ https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed_3-6-24.pdf

Conference	Society for Consumer Psychology 2024 Annual Conference
Country/Territory	United States
City	Nashville
Period	7/03/24 → 9/03/24
Internet address	https://myscp.org/events/annual-24/ https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed_3-6-24.pdf

Cite this

@conference{f33e9ea36d3f4a9995336732bcfdd37f,

title = "Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns",

author = "Yunbo Zhang and Yunhui Huang",

year = "2024",

month = mar,

language = "English",

note = "Society for Consumer Psychology 2024 Annual Conference ; Conference date: 07-03-2024 Through 09-03-2024",

url = "https://myscp.org/events/annual-24/, https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed_3-6-24.pdf",

}