Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract)

Yunhui Huang; Yunbo Zhang

Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract)

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings
Editors	Edit Tonya Williams Bradford, Anat Keinan, Matthew Thomson
Publisher	Association for Consumer Research
Pages	233-234
Number of pages	2
ISBN (Print)	9780915552825
Publication status	Published - 8 Oct 2021
Event	52nd Annual Conference of the Association for Consumer Research, ACR 2021 - Online Duration: 8 Oct 2021 → 30 Oct 2021 https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	49
ISSN (Print)	0098-9258

Conference

Conference	52nd Annual Conference of the Association for Consumer Research, ACR 2021
Period	8/10/21 → 30/10/21
Internet address	https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Cite this

Huang, Y., & Zhang, Y. (2021). Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract). In E. T. W. Bradford, A. Keinan, & M. Thomson (Eds.), The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings (pp. 233-234). (Advances in Consumer Research; Vol. 49). Association for Consumer Research.

Huang, Yunhui ; Zhang, Yunbo. / Upgrade when COVID-19 is in Town : Product Upgrading as a Response to Disease Concerns (Extended Abstract). The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings. editor / Edit Tonya Williams Bradford ; Anat Keinan ; Matthew Thomson. Association for Consumer Research, 2021. pp. 233-234 (Advances in Consumer Research).

@inproceedings{d31a1796350a48318324190215d9b5c0,

title = "Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract)",

author = "Yunhui Huang and Yunbo Zhang",

year = "2021",

month = oct,

day = "8",

language = "English",

isbn = "9780915552825",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "233--234",

editor = "Bradford, {Edit Tonya Williams} and Anat Keinan and Matthew Thomson",

booktitle = "The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings",

note = "52nd Annual Conference of the Association for Consumer Research, ACR 2021 ; Conference date: 08-10-2021 Through 30-10-2021",

url = "https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf",

}

Huang, Y & Zhang, Y 2021, Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract). in ETW Bradford, A Keinan & M Thomson (eds), The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings. Advances in Consumer Research, vol. 49, Association for Consumer Research, pp. 233-234, 52nd Annual Conference of the Association for Consumer Research, ACR 2021, 8/10/21.

Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract). / Huang, Yunhui; Zhang, Yunbo.
The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings. ed. / Edit Tonya Williams Bradford; Anat Keinan; Matthew Thomson. Association for Consumer Research, 2021. p. 233-234 (Advances in Consumer Research; Vol. 49).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Upgrade when COVID-19 is in Town

T2 - 52nd Annual Conference of the Association for Consumer Research, ACR 2021

AU - Huang, Yunhui

AU - Zhang, Yunbo

PY - 2021/10/8

Y1 - 2021/10/8

UR - https://acr.memberclicks.net/assets/docs/vol49.pdf

M3 - Conference proceeding

SN - 9780915552825

T3 - Advances in Consumer Research

SP - 233

EP - 234

BT - The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings

A2 - Bradford, Edit Tonya Williams

A2 - Keinan, Anat

A2 - Thomson, Matthew

PB - Association for Consumer Research

Y2 - 8 October 2021 through 30 October 2021

ER -

Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns (Extended Abstract)

Publication series

Conference

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Cite this