TY - JOUR
T1 - Unpacking the mechanism linking market orientation and corporate entrepreneurship
T2 - the mediating role of human resource management strength
AU - Tang, Guiyao
AU - Yu, Bingjie
AU - Chen, Yang
AU - Wei, Liqun
N1 - Funding:
National Natural Science Foundation of China, NSFC, 71502142
PY - 2019/9/15
Y1 - 2019/9/15
N2 - Corporate entrepreneurship is becoming increasingly important for firms to gain competitiveness in the marketplace. Yet, insufficient knowledge has been accumulated on how to develop entrepreneurial behaviors within firms, specifically how firms are motivated to develop entrepreneurship and what managerial process facilitates the development process. Drawing on the literature of market orientation, human resource management (HRM) and corporate entrepreneurship, we propose a model in which the relationship between market orientation and corporate entrepreneurship is mediated by HRM strength, and hierarchical culture and competitive intensity moderate the relationship between HRM strength and corporate entrepreneurship. Using time-lagged matching survey data obtained from 97 CEOs, CFOs and also 220 employees in 97 Chinese companies, we show that HRM strength mediates the relationship between market orientation and corporate entrepreneurship, and that the relationship between HRM strength and corporate entrepreneurship is stronger when the organizational culture is more hierarchical and the competition is less intensified. Both theoretical and practical implications and limitations of the study are discussed.
AB - Corporate entrepreneurship is becoming increasingly important for firms to gain competitiveness in the marketplace. Yet, insufficient knowledge has been accumulated on how to develop entrepreneurial behaviors within firms, specifically how firms are motivated to develop entrepreneurship and what managerial process facilitates the development process. Drawing on the literature of market orientation, human resource management (HRM) and corporate entrepreneurship, we propose a model in which the relationship between market orientation and corporate entrepreneurship is mediated by HRM strength, and hierarchical culture and competitive intensity moderate the relationship between HRM strength and corporate entrepreneurship. Using time-lagged matching survey data obtained from 97 CEOs, CFOs and also 220 employees in 97 Chinese companies, we show that HRM strength mediates the relationship between market orientation and corporate entrepreneurship, and that the relationship between HRM strength and corporate entrepreneurship is stronger when the organizational culture is more hierarchical and the competition is less intensified. Both theoretical and practical implications and limitations of the study are discussed.
KW - Competitive intensity
KW - Corporate entrepreneurship
KW - Hierarchical culture
KW - Human resource management strength
KW - Market orientation
UR - http://www.scopus.com/inward/record.url?scp=85066462315&partnerID=8YFLogxK
U2 - 10.1007/s10490-019-09645-5
DO - 10.1007/s10490-019-09645-5
M3 - Journal article
SN - 0217-4561
VL - 36
SP - 593
EP - 614
JO - Asia Pacific Journal of Management
JF - Asia Pacific Journal of Management
IS - 3
ER -