Unmasking ESG Exaggerations Using Generative Artificial Intelligence

Yunfang Luo*, Tao Yang, Qingan Li, Qiang Liu*, Xiling Cui

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

Exaggeration is a major indicator of greenwashing, typified by excessively optimistic or idealistic portrayals for environmental protection. The purpose of this study is to identify exaggerated information in environmental, social and governance (ESG) reports by using generative artificial intelligence (GenAI). We analyze a collection of ESG reports using three prompt engineering strategies: few-shot, zero-shot, and chain of thought (COT). We also cross-validate our results using traditional text analytics and human intelligence. Using this strategy, we evaluate exaggeration in ESG reports in a novel way using GenAI. The use of GenAI creates a strong foundation for further study in these and related fields.
Original languageEnglish
Title of host publicationProceedings of the 24th International Conference on Electronic Business, ICEB 2024
EditorsEldon Y. Li, Patrick Y. K. Chau, Christy M. K. Cheung
PublisherInternational Consortium for Electronic Business
Pages684-689
Number of pages6
Volume24
Publication statusPublished - Oct 2024
Event24th International Conference on Electronic Business, ICEB 2024 - Zhuhai, China
Duration: 24 Oct 202428 Oct 2024
https://iceb2024.johogo.com/ (Conference website)
https://aisel.aisnet.org/iceb2024/ (Conference proceedings)

Publication series

NameProceedings of the International Conference on Electronic Business (ICEB)
PublisherInternational Consortium for Electronic Business
ISSN (Print)1683-0040

Conference

Conference24th International Conference on Electronic Business, ICEB 2024
Country/TerritoryChina
CityZhuhai
Period24/10/2428/10/24
Internet address

Scopus Subject Areas

  • General Business,Management and Accounting
  • General Computer Science

User-Defined Keywords

  • GenAI
  • ESG
  • exaggerated information

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