Understanding users' continuance intention to answer questions in online question answering communities

Xiao Ling Jin*, Matthew K.O. Lee, Christy M K CHEUNG

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

4 Citations (Scopus)

Abstract

This study develops a research model to investigate the antecedents of users' continuance intention to answer questions in online question answering (Q&A) communities based on the literature of knowledge contribution and behavioral continuance. The research model is tested by using the data collected from 241 users of a famous online Q&A community in China (i.e., "Yahoo! Answers China"). The results indicate that satisfaction is the key determinant of continuance intention to answer questions. Satisfaction is, in turn, influenced by reputation enhancement, enjoyment in helping others and advancement of the online community. This study has implications for both theory and practice on the management and design of online Q&A communities.

Original languageEnglish
Title of host publicationProceedings of the International Conference on Electronic Business (ICEB 2009)
Pages679-688
Number of pages10
Publication statusPublished - 2009
Event9th International Conference on Electronic Business, ICEB 2009 - Macau, China, Macau, China
Duration: 30 Nov 20094 Dec 2009

Publication series

NameProceedings of the International Conference on Electronic Business (ICEB)
ISSN (Print)1683-0040

Conference

Conference9th International Conference on Electronic Business, ICEB 2009
Country/TerritoryChina
CityMacau
Period30/11/094/12/09

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

User-Defined Keywords

  • Continuance
  • Knowledge contribution
  • Online Q&A communities
  • Outcome performance
  • Satisfaction

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