Understanding users' continuance intention to answer questions in online question answering communities

Xiao Ling Jin*, Matthew K.O. Lee, Christy M K Cheung

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    5 Citations (Scopus)

    Abstract

    This study develops a research model to investigate the antecedents of users' continuance intention to answer questions in online question answering (Q&A) communities based on the literature of knowledge contribution and behavioral continuance. The research model is tested by using the data collected from 241 users of a famous online Q&A community in China (i.e., "Yahoo! Answers China"). The results indicate that satisfaction is the key determinant of continuance intention to answer questions. Satisfaction is, in turn, influenced by reputation enhancement, enjoyment in helping others and advancement of the online community. This study has implications for both theory and practice on the management and design of online Q&A communities.

    Original languageEnglish
    Title of host publicationProceedings of the International Conference on Electronic Business (ICEB 2009)
    Pages679-688
    Number of pages10
    Publication statusPublished - 2009
    Event9th International Conference on Electronic Business, ICEB 2009 - Macau, China, Macau, China
    Duration: 30 Nov 20094 Dec 2009

    Publication series

    NameProceedings of the International Conference on Electronic Business (ICEB)
    ISSN (Print)1683-0040

    Conference

    Conference9th International Conference on Electronic Business, ICEB 2009
    Country/TerritoryChina
    CityMacau
    Period30/11/094/12/09

    Scopus Subject Areas

    • Business, Management and Accounting(all)
    • Computer Science(all)

    User-Defined Keywords

    • Continuance
    • Knowledge contribution
    • Online Q&A communities
    • Outcome performance
    • Satisfaction

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