Understanding Intention to Continue Sharing Knowledge in Virtual Communities

Christy M K Cheung*, Matthew K.O. Lee

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    16 Citations (Scopus)


    This paper introduces the research model of user intention to continue sharing knowledge in virtual communities. The model is built upon Batson's framework of the act for the public good. Since the focus of this study is on the continued use of virtual communities, the model also takes user evaluation process into account and includes some important constructs (disconfirmation, satisfaction, and knowledge self-efficacy) to explain the continuance behavior. An online survey was conducted and a total of 315 completed questionnaires were collected. Among the 315 respondents, 60 respondents have participated and shared knowledge in a virtual community. The research model explains 62% of the variance. The results also provide strong support for the existing theoretical links, as well as for those newly hypothesized in this study. Implications for current investigation for both research and practice are provided.

    Original languageEnglish
    Title of host publicationECIS 2007 Proceedings
    PublisherAssociation for Information Systems
    Number of pages12
    Publication statusPublished - Jun 2007
    Event15th European Conference on Information Systems, ECIS 2007 - St. Gallen, Switzerland
    Duration: 7 Jun 20079 Jun 2007


    Conference15th European Conference on Information Systems, ECIS 2007
    CitySt. Gallen
    Internet address

    Scopus Subject Areas

    • Information Systems

    User-Defined Keywords

    • Collective Action
    • Continuance Intention
    • Enjoyment of Helping
    • Knowledge Management
    • Knowledge Self-Efficacy
    • Knowledge Sharing
    • Moral Obligation
    • Public Good
    • Reciprocity
    • Satisfaction
    • Sense of Belonging
    • Virtual Communities

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