Understanding user intention to continue sharing knowledge in virtual communities

Christy M K CHEUNG*, Matthew K.O. Lee

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

12 Citations (Scopus)


This paper introduces the research model of user intention to continue sharing knowledge in virtual communities. The model is built upon Batson's framework of the act for the public good. Since the focus of this study is on the continued use of virtual communities, the model also takes user evaluation process into account and includes some important constructs (disconfirmation, satisfaction, and knowledge self-efficacy) to explain the continuance behavior. An online survey was conducted and a total of 315 completed questionnaires were collected. Among the 315 respondents, 60 respondents have participated and shared knowledge in a virtual community. The research model explains 62% of the variance. The results also provide strong support for the existing theoretical links, as well as for those newly hypothesized in this study. Implications for current investigation for both research and practice are provided.

Original languageEnglish
Number of pages12
Publication statusPublished - 2007
Event15th European Conference on Information Systems, ECIS 2007 - St. Gallen, Switzerland
Duration: 7 Jun 20079 Jun 2007


Conference15th European Conference on Information Systems, ECIS 2007
CitySt. Gallen

Scopus Subject Areas

  • Information Systems

User-Defined Keywords

  • Collective Action
  • Continuance Intention
  • Enjoyment of Helping
  • Knowledge Management
  • Knowledge Self-Efficacy
  • Knowledge Sharing
  • Moral Obligation
  • Public Good
  • Reciprocity
  • Satisfaction
  • Sense of Belonging
  • Virtual Communities

Cite this