Abstract
In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.
Original language | English |
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Title of host publication | PACIS 2010 Proceedings |
Pages | 928-939 |
Number of pages | 12 |
Publication status | Published - Jul 2010 |
Event | The 14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Province of China Duration: 9 Jul 2010 → 12 Jul 2010 https://aisnet.org/page/PACISPage |
Conference
Conference | The 14th Pacific Asia Conference on Information Systems, PACIS 2010 |
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Country/Territory | Taiwan, Province of China |
City | Taipei |
Period | 9/07/10 → 12/07/10 |
Internet address |
Scopus Subject Areas
- Information Systems
User-Defined Keywords
- Content gratification
- Continuance intention
- Micro-blogging
- Motivations
- Process gratification
- Social gratification
- Social media
- Technology gratification
- User satisfaction
- Uses and gratifications
- Web 2.0