Understanding twitter usage: What drive people continue to tweet

Ivy L.B. Liu; Christy M K Cheung; Matthew K.O. Lee

Understanding twitter usage: What drive people continue to tweet

Ivy L.B. Liu^*, Christy M K Cheung, Matthew K.O. Lee

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

113 Citations (Scopus)

Abstract

In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

Original language	English
Title of host publication	PACIS 2010 Proceedings
Publisher	Association for Information Systems
Pages	928-939
Number of pages	12
Publication status	Published - 9 Jul 2010
Event	14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Province of China Duration: 9 Jul 2010 → 12 Jul 2010 https://aisel.aisnet.org/pacis2010/

Publication series

Name	Pacific Asia Conference on Information Systems

Conference

Conference	14th Pacific Asia Conference on Information Systems, PACIS 2010
Country/Territory	Taiwan, Province of China
City	Taipei
Period	9/07/10 → 12/07/10
Internet address	https://aisel.aisnet.org/pacis2010/

User-Defined Keywords

Content gratification
Continuance intention
Micro-blogging
Motivations
Process gratification
Social gratification
Social media
Technology gratification
Twitter
User satisfaction
Uses and gratifications
Web 2.0

Access to Document

https://aisel.aisnet.org/pacis2010/92/

Cite this

@inproceedings{4391b29913fb4bd3b6f8b40f94527338,

title = "Understanding twitter usage: What drive people continue to tweet",

abstract = "In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.",

keywords = "Content gratification, Continuance intention, Micro-blogging, Motivations, Process gratification, Social gratification, Social media, Technology gratification, Twitter, User satisfaction, Uses and gratifications, Web 2.0",

author = "Liu, {Ivy L.B.} and Cheung, {Christy M K} and Lee, {Matthew K.O.}",

year = "2010",

month = jul,

day = "9",

language = "English",

series = "Pacific Asia Conference on Information Systems",

publisher = "Association for Information Systems",

pages = "928--939",

booktitle = "PACIS 2010 Proceedings",

address = "United States",

url = "https://aisel.aisnet.org/pacis2010/",

}

Liu, ILB, Cheung, CMK & Lee, MKO 2010, Understanding twitter usage: What drive people continue to tweet. in PACIS 2010 Proceedings. Pacific Asia Conference on Information Systems, Association for Information Systems, pp. 928-939, 14th Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, Province of China, 9/07/10. <https://aisel.aisnet.org/pacis2010/92/>

TY - GEN

T1 - Understanding twitter usage

T2 - 14th Pacific Asia Conference on Information Systems, PACIS 2010

AU - Liu, Ivy L.B.

AU - Cheung, Christy M K

AU - Lee, Matthew K.O.

PY - 2010/7/9

Y1 - 2010/7/9

N2 - In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

AB - In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

KW - Content gratification

KW - Continuance intention

KW - Micro-blogging

KW - Motivations

KW - Process gratification

KW - Social gratification

KW - Social media

KW - Technology gratification

KW - Twitter

KW - User satisfaction

KW - Uses and gratifications

KW - Web 2.0

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M3 - Conference proceeding

AN - SCOPUS:84862918011

T3 - Pacific Asia Conference on Information Systems

SP - 928

EP - 939

BT - PACIS 2010 Proceedings

PB - Association for Information Systems

Y2 - 9 July 2010 through 12 July 2010

ER -

Understanding twitter usage: What drive people continue to tweet

Abstract

Publication series

Conference

User-Defined Keywords

Access to Document

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