Understanding twitter usage: What drive people continue to tweet

Ivy L.B. Liu*, Christy M K Cheung, Matthew K.O. Lee

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    103 Citations (Scopus)

    Abstract

    In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

    Original languageEnglish
    Title of host publicationPACIS 2010 Proceedings
    PublisherAssociation for Information Systems
    Pages928-939
    Number of pages12
    Publication statusPublished - 9 Jul 2010
    Event14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Province of China
    Duration: 9 Jul 201012 Jul 2010
    https://aisel.aisnet.org/pacis2010/

    Publication series

    NamePacific Asia Conference on Information Systems

    Conference

    Conference14th Pacific Asia Conference on Information Systems, PACIS 2010
    Country/TerritoryTaiwan, Province of China
    CityTaipei
    Period9/07/1012/07/10
    Internet address

    Scopus Subject Areas

    • Information Systems

    User-Defined Keywords

    • Content gratification
    • Continuance intention
    • Micro-blogging
    • Motivations
    • Process gratification
    • Social gratification
    • Social media
    • Technology gratification
    • Twitter
    • User satisfaction
    • Uses and gratifications
    • Web 2.0

    Cite this