Understanding the sustainability of virtual communities in China

Xiao Ling Jin*, Christy M K CHEUNG, K. O.Lee Matthew, Hua Ping Chen

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

3 Citations (Scopus)


The sustainability of virtual communities is determined by the extent to which users are willing to continue using the supported virtual space. Building upon the information system continuance model and the information adoption model, a research model explaining user continuance intention to use virtual communities (e.g., Web-based Bulletin Board Systems) is proposed. The proposed model was tested using an online survey with the users of a non-profit-making Bulletin Board System established by a local university in mainland China. The results suggest that satisfaction and information usefulness are the two key factors influencing users' continuance intention to use virtual communities. Satisfaction in turn is determined by information usefulness and source credibility, while information usefulness is determined by both information quality and source credibility. Surprisingly, information quality does not have any significant direct impact on user satisfaction. The findings provide important implications for both researchers and practitioners.

Original languageEnglish
Number of pages12
Publication statusPublished - 2007
Event15th European Conference on Information Systems, ECIS 2007 - St. Gallen, Switzerland
Duration: 7 Jun 20079 Jun 2007


Conference15th European Conference on Information Systems, ECIS 2007
CitySt. Gallen

Scopus Subject Areas

  • Information Systems

User-Defined Keywords

  • Continuance Intention
  • Information Adoption
  • Information Quality
  • Information Usefulness
  • Satisfaction
  • Source Credibility
  • Virtual Communities


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