Understanding the Integrated Effects of YouTube Interface Cues: A Technological Affordances Approach to Message Credibility, CSR Skepticism and Attitudes

Mengqi Liao, Angela K Y Mak

Research output: Contribution to conferenceConference paperpeer-review

Conference

ConferenceICA 2021 - 71st Annual International Communication Association Conference
Period27/05/2131/05/21
Internet address

Cite this