Understanding the Integrated Effects of YouTube Interface Cues: A Technological Affordances Approach to Message Credibility, CSR Skepticism and Attitudes

Mengqi Liao; Angela K Y Mak

Understanding the Integrated Effects of YouTube Interface Cues: A Technological Affordances Approach to Message Credibility, CSR Skepticism and Attitudes

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 27 May 2021
Event	ICA 2021 - 71st Annual International Communication Association Conference: Engaging the Essential Work of Care: Communication, Connectedness, and Social Justice - Virtual Duration: 27 May 2021 → 31 May 2021 https://www.icahdq.org/page/ICA2021 (Conference website) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf (Conference program)

Conference

Conference	ICA 2021 - 71st Annual International Communication Association Conference
Period	27/05/21 → 31/05/21
Internet address	https://www.icahdq.org/page/ICA2021 (Conference website) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf (Conference program)

Cite this

@conference{8aaec1c0cf134f698b33f6c7cf48e2b5,

title = "Understanding the Integrated Effects of YouTube Interface Cues: A Technological Affordances Approach to Message Credibility, CSR Skepticism and Attitudes",

author = "Mengqi Liao and Mak, {Angela K Y}",

year = "2021",

month = may,

day = "27",

language = "English",

note = "ICA 2021 - 71st Annual International Communication Association Conference : Engaging the Essential Work of Care: Communication, Connectedness, and Social Justice ; Conference date: 27-05-2021 Through 31-05-2021",

url = "https://www.icahdq.org/page/ICA2021, https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf",

}