Abstract
Previous studies mainly focused on the positive factors to understand mobile health applications (mHealth apps) adoption, but the reasons for older adult resistance to mHealth apps is absent in the literature. An integrated framework based on the technology acceptance model and innovation resistance theory was used to investigate the impacts of the facilitators and barriers on intention to use. Additionally, a mixed-method approach is used to develop new scales to measure health task management support.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium |
| Subtitle of host publication | Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit |
| Editors | C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier |
| Publisher | Academy of Marketing |
| Number of pages | 3 |
| ISBN (Print) | 9781399990608 |
| Publication status | Published - 3 Jul 2024 |
| Event | 2024 Academy of Marketing Conference, AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ (Conference webpage) https://virtual.oxfordabstracts.com/#/event/8047/program (Conference program) https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf (Conference proceedings) |
Conference
| Conference | 2024 Academy of Marketing Conference, AM2024 |
|---|---|
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 1/07/24 → 4/07/24 |
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User-Defined Keywords
- Health Task Management Support
- Mobile Health Apps
- Adoption of Innovation
