Understanding Continuously Word-of-Mouth Spreading in Online Opinion Platforms: The Role of Multiple Commitment

X-L. Jin, L. Xiang, M.K.O. Lee, Mei Kwan Cheung

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationPACIS 2010 Proceedings
Publication statusPublished - Jul 2010
Event14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Taipei, Taiwan, Province of China
Duration: 9 Jul 201012 Jul 2010

Conference

Conference14th Pacific Asia Conference on Information Systems, PACIS 2010
Country/TerritoryTaiwan, Province of China
CityTaipei
Period9/07/1012/07/10

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