Understanding Continuously Word-of-Mouth Spreading in Online Opinion Platforms: The Role of Multiple Commitment

X-L. Jin, L. Xiang, M.K.O. Lee, Mei Kwan Cheung

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	PACIS 2010 Proceedings
Publication status	Published - Jul 2010
Event	14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Taipei, Taiwan, Province of China Duration: 9 Jul 2010 → 12 Jul 2010

Conference	14th Pacific Asia Conference on Information Systems, PACIS 2010
Country/Territory	Taiwan, Province of China
City	Taipei
Period	9/07/10 → 12/07/10

Cite this

@inproceedings{43bdbacd140b454bbd90553aaec7a386,

title = "Understanding Continuously Word-of-Mouth Spreading in Online Opinion Platforms: The Role of Multiple Commitment",

author = "X-L. Jin and L. Xiang and M.K.O. Lee and Cheung, {Mei Kwan}",

year = "2010",

month = jul,

language = "English",

booktitle = "PACIS 2010 Proceedings",

note = "14th Pacific Asia Conference on Information Systems, PACIS 2010 ; Conference date: 09-07-2010 Through 12-07-2010",

}

TY - GEN

T1 - Understanding Continuously Word-of-Mouth Spreading in Online Opinion Platforms: The Role of Multiple Commitment

AU - Jin, X-L.

AU - Xiang, L.

AU - Lee, M.K.O.

AU - Cheung, Mei Kwan

PY - 2010/7

Y1 - 2010/7

M3 - Conference contribution

BT - PACIS 2010 Proceedings

T2 - 14th Pacific Asia Conference on Information Systems, PACIS 2010

Y2 - 9 July 2010 through 12 July 2010

ER -