Understanding Celebrity Endorsers Effects in China: A Consumer-Celebrity Relational Perspective

Wa Kimmy Chan, Kineta H Hung, Caleb Tse, David K. Tse

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Mar 2008
Event	2008 Global Marketing Conference at Shanghai: Marketing in The Dynamic Global World - Shanghai, China Duration: 20 Mar 2008 → 23 Mar 2008

Conference	2008 Global Marketing Conference at Shanghai
Country/Territory	China
City	Shanghai
Period	20/03/08 → 23/03/08

Cite this

@conference{93c9865470a44353a54a2315bf7c33c7,

title = "Understanding Celebrity Endorsers Effects in China: A Consumer-Celebrity Relational Perspective",

author = "Chan, {Wa Kimmy} and Hung, {Kineta H} and Caleb Tse and Tse, {David K.}",

year = "2008",

month = mar,

language = "English",

note = "2008 Global Marketing Conference at Shanghai : Marketing in The Dynamic Global World ; Conference date: 20-03-2008 Through 23-03-2008",

}