TY - GEN
T1 - Understanding buyers' social information needs during purchase decision process
AU - Chen, Li
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - This paper aims at studying the roles of social information (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through both close observation of users' objective behavior and qualitative interview of their reflective comments, we have discovered the importance of different types of social information in supporting users to achieve a confident purchase decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current e-commerce decision supports so as to optimally adapt to online buyers' actual information needs.
AB - This paper aims at studying the roles of social information (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through both close observation of users' objective behavior and qualitative interview of their reflective comments, we have discovered the importance of different types of social information in supporting users to achieve a confident purchase decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current e-commerce decision supports so as to optimally adapt to online buyers' actual information needs.
KW - Buyers' information needs
KW - Complex decision making
KW - Decision support
KW - Empirical study
KW - Recommender systems
KW - Social commerce
UR - http://www.scopus.com/inward/record.url?scp=84870271087&partnerID=8YFLogxK
U2 - 10.1145/2389376.2389380
DO - 10.1145/2389376.2389380
M3 - Conference proceeding
AN - SCOPUS:84870271087
SN - 9781450314275
T3 - ACM International Conference Proceeding Series
SP - 15
EP - 22
BT - ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce
T2 - 12th International Conference on Electronic Commerce, ICEC 2010
Y2 - 2 August 2010 through 4 August 2010
ER -