This study examines the mediating role of negative emotions in the relationship between exposure to uncivil messages and participatory behaviors. Based on appraisal theory, we hypothesized that the effect of exposure to uncivil blog commentary on participatory behaviors would be mediated by negative emotions. We tested our hypotheses via an experiment drawing on a sample of adult readers of political blogs. Results showed that uncivil messages have an indirect effect on participatory behaviors through the arousal of negative emotions. That is, uncivil blog commentary has a strong initial effect on negative emotions. These negative emotions, in turn, influenced participatory behaviors. Our findings offer new insights on the role of media message tone within participatory democracy.
|Published - May 2009
|59th Annual International Communication Association Conference, ICA 2009: Keywords in Communication - Chicago, United States
Duration: 21 May 2009 → 25 May 2009
https://convention2.allacademic.com/one/ica/ica09/ (Link to conference online programme)
|59th Annual International Communication Association Conference, ICA 2009
|21/05/09 → 25/05/09