TY - CHAP
T1 - TV China
T2 - Control and Expansion
AU - Zhu, Ying
N1 - Publisher copyright:
© 2020 Taylor & Francis
PY - 2019/10/29
Y1 - 2019/10/29
N2 - The chapter traces the evolution of Chinese television since 1958 from a state propaganda organ to a profit-generating media juggernaut, with China Central Television (CCTV) as the only network TV responding to both market principles and party directives. Commercialization and marketization played a major role in the rapid development of the Chinese television industry. In recent years China’s TV industry has witnessed the rise of private media companies and the rapid expansion of digital media and the proliferation of over the top (OTT) content. The chapter further provides an overview of China’s overall TV structures and teases out the relationship between CCTV and local stations. The most popular genre on Chinese TV is serial drama, which developed from predominantly single-episode anthology dramas in the 1980s to chiefly multi-episode serial dramas. Talk shows and reality TV became fashionable since the late 1990s.
AB - The chapter traces the evolution of Chinese television since 1958 from a state propaganda organ to a profit-generating media juggernaut, with China Central Television (CCTV) as the only network TV responding to both market principles and party directives. Commercialization and marketization played a major role in the rapid development of the Chinese television industry. In recent years China’s TV industry has witnessed the rise of private media companies and the rapid expansion of digital media and the proliferation of over the top (OTT) content. The chapter further provides an overview of China’s overall TV structures and teases out the relationship between CCTV and local stations. The most popular genre on Chinese TV is serial drama, which developed from predominantly single-episode anthology dramas in the 1980s to chiefly multi-episode serial dramas. Talk shows and reality TV became fashionable since the late 1990s.
UR - https://www.routledge.com/The-Routledge-Companion-to-Global-Television/Shimpach/p/book/9781032085784
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122422644&partnerID=40&md5=0e8ec5d2bd617190b560e8355767c5a7
U2 - 10.4324/9781315192468-42
DO - 10.4324/9781315192468-42
M3 - Chapter
SN - 9781138724341
SN - 9781032085784
T3 - Routledge Media and Cultural Studies Companions
SP - 436
EP - 444
BT - The Routledge Companion to Global Television
A2 - Shimpach, Shawn
PB - Routledge
CY - New York
ER -