Trust building and sustainable internet banking

Victor LIAO*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

This paper empirically explores customers' trust in Internet banking based on a research model with several constructs such as structural assurance, perceived bank reputation, perceived website quality, and disposition to trust. The results suggest that these constructs significantly influence trusting beliefs and customers' willingness to use Internet banking, which in turn have a positively impact on the establishment of customers' trust in Internet banking. Trust building should strengthen customers' confidence in Internet banking and facilitate the development of sustainable Internet banking services.

Original languageEnglish
Title of host publicationAssociation for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005
Subtitle of host publicationA Conference on a Human Scale
Pages109-115
Number of pages7
Publication statusPublished - 2005
Event11th Americas Conference on Information Systems, AMCIS 2005 - Omaha, NE, United States
Duration: 11 Aug 200515 Aug 2005

Publication series

NameAssociation for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
Volume1

Conference

Conference11th Americas Conference on Information Systems, AMCIS 2005
Country/TerritoryUnited States
CityOmaha, NE
Period11/08/0515/08/05

Scopus Subject Areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

User-Defined Keywords

  • Customers
  • e-service
  • Internet banking
  • Trust

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