Transportation and Selective Interest in Advertising: The Cultivation of Consumerist Values through Genre-Specific Media Use

Fan Hu; Ning Wang

Transportation and Selective Interest in Advertising: The Cultivation of Consumerist Values through Genre-Specific Media Use

Fan Hu
, Ning Wang

School of Communication

Research output: Contribution to conference › Conference paper › peer-review

Abstract

This research delineates what media use influences values judgments and what values judgments are influenced by media use. The specific media genre of beauty and fashion magazines is examined for spreading consumerist values of materialism and beauty-and-thin ideal. Two media variables—transportation and interest in advertisements—are used to gain new insights into cultivation processes. Traditional cultivation survey is employed. Young women, both college students and non-students are included in the sample (n = 413).

Original language	English
Publication status	Published - Aug 2009
Event	92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009 - Sheraton Boston, Boston, United States Duration: 5 Aug 2009 → 8 Aug 2009

Conference

Conference	92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009
Country/Territory	United States
City	Boston
Period	5/08/09 → 8/08/09

Cite this

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title = "Transportation and Selective Interest in Advertising: The Cultivation of Consumerist Values through Genre-Specific Media Use",

abstract = "This research delineates what media use influences values judgments and what values judgments are influenced by media use. The specific media genre of beauty and fashion magazines is examined for spreading consumerist values of materialism and beauty-and-thin ideal. Two media variables—transportation and interest in advertisements—are used to gain new insights into cultivation processes. Traditional cultivation survey is employed. Young women, both college students and non-students are included in the sample (n = 413).",

author = "Fan Hu and Ning Wang",

year = "2009",

month = aug,

language = "English",

note = "92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009 ; Conference date: 05-08-2009 Through 08-08-2009",

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Transportation and Selective Interest in Advertising: The Cultivation of Consumerist Values through Genre-Specific Media Use. / Hu, Fan; Wang, Ning.
2009. Paper presented at 92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009, Boston, United States.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Transportation and Selective Interest in Advertising

T2 - 92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009

AU - Hu, Fan

AU - Wang, Ning

PY - 2009/8

Y1 - 2009/8

N2 - This research delineates what media use influences values judgments and what values judgments are influenced by media use. The specific media genre of beauty and fashion magazines is examined for spreading consumerist values of materialism and beauty-and-thin ideal. Two media variables—transportation and interest in advertisements—are used to gain new insights into cultivation processes. Traditional cultivation survey is employed. Young women, both college students and non-students are included in the sample (n = 413).

AB - This research delineates what media use influences values judgments and what values judgments are influenced by media use. The specific media genre of beauty and fashion magazines is examined for spreading consumerist values of materialism and beauty-and-thin ideal. Two media variables—transportation and interest in advertisements—are used to gain new insights into cultivation processes. Traditional cultivation survey is employed. Young women, both college students and non-students are included in the sample (n = 413).

M3 - Conference paper

Y2 - 5 August 2009 through 8 August 2009

ER -

Transportation and Selective Interest in Advertising: The Cultivation of Consumerist Values through Genre-Specific Media Use

Abstract

Conference

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