Toys are us: Marketing to children and parents

Research output: Contribution to journalArticlepeer-review

Abstract

I make an impromptu visit to the kindergarten down the hall: Every girl says Barbie is her favorite, most imply that their mothers disapprove, and the teachers tell me privately they wish Barbie dolls were left at home. (Paley, 1984)
Original languageEnglish
Pages (from-to)232-247
Number of pages16
JournalCultural Studies
Volume6
Issue number2
DOIs
Publication statusPublished - May 1992

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