@inproceedings{dc6b7d521456483b9875af3a58d977f9,
title = "Towards end-to-end privacy control in the outsourcing of marketing activities: A web service integration solution",
abstract = "With the recent adoption of marketing activities outsourcing, there have been increasing demands and concerns for privacy control. The traditional approach of a bulk transmission of the customers' information to a marketing company cannot meet such demands, especially in the finance and healthcare businesses. Therefore, we propose a layered architecture and a development methodology for end-to-end privacy control over the export of each individual customer's records through a Web services platform, according to the corresponding enterprise's privacy control policies. A Web services system, with up-dated security and privacy facilities, can provide a suitable interoperation platform for required application-to-application interactions over the Internet. We further develop a conceptual model and an interaction protocol to send only the required part of a customer's records at a time. We illustrate our approach for end-to-end privacy control with a tele-marketing case study and show how the software of the outsourced call center can be integrated effectively with the Web services of a bank to protect privacy.",
keywords = "EPAL, need-to-know principle, OWL, privacy policies, SOAP, UDDI, Web service integration, WSDL",
author = "Hung, {Patrick C.K.} and Chiu, {Dickson K.W.} and Fung, {W. W.} and Cheung, {William K.} and Raymond Wong and Choi, {Samuel P.M.} and Eleanna Kafeza and James Kwok and Pun, {Jousha C.C.} and Cheng, {Vivying S.Y.}",
note = "Copyright: Copyright 2010 Elsevier B.V., All rights reserved.; 7th International Conference on Electronic Commerce, ICEC05 ; Conference date: 15-08-2005 Through 17-08-2005",
year = "2005",
doi = "10.1145/1089551.1089633",
language = "English",
isbn = "1595931120",
series = "ACM International Conference Proceeding Series",
pages = "454--461",
booktitle = "7th International Conference on Electronic Commerce, ICEC05",
}