Towards end-to-end privacy control in the outsourcing of marketing activities: A web service integration solution

Patrick C.K. Hung, Dickson K.W. Chiu, W. W. Fung, Kwok Wai CHEUNG, Raymond Wong, Samuel P.M. Choi, Eleanna Kafeza, James Kwok, Jousha C.C. Pun, Vivying S.Y. Cheng

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

With the recent adoption of marketing activities outsourcing, there have been increasing demands and concerns for privacy control. The traditional approach of a bulk transmission of the customers' information to a marketing company cannot meet such demands, especially in the finance and healthcare businesses. Therefore, we propose a layered architecture and a development methodology for end-to-end privacy control over the export of each individual customer's records through a Web services platform, according to the corresponding enterprise's privacy control policies. A Web services system, with up-dated security and privacy facilities, can provide a suitable interoperation platform for required application-to-application interactions over the Internet. We further develop a conceptual model and an interaction protocol to send only the required part of a customer's records at a time. We illustrate our approach for end-to-end privacy control with a tele-marketing case study and show how the software of the outsourced call center can be integrated effectively with the Web services of a bank to protect privacy.

Original languageEnglish
Title of host publication7th International Conference on Electronic Commerce, ICEC05
Subtitle of host publicationTowards Ubiquitous Business
Pages454-461
Number of pages8
DOIs
Publication statusPublished - 2005
Event7th International Conference on Electronic Commerce, ICEC05 - Xi'an, China
Duration: 15 Aug 200517 Aug 2005

Publication series

NameACM International Conference Proceeding Series
Volume113

Conference

Conference7th International Conference on Electronic Commerce, ICEC05
Country/TerritoryChina
CityXi'an
Period15/08/0517/08/05

Scopus Subject Areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

User-Defined Keywords

  • EPAL
  • need-to-know principle
  • OWL
  • privacy policies
  • SOAP
  • UDDI
  • Web service integration
  • WSDL

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