Toward the theory of relationship management in public relations: How to cultivate quality relationships?

Chun Ju Flora Hung^*

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

66 Citations (Scopus)

Original language	English
Title of host publication	The Future of Excellence in Public Relations and Communication Management
Subtitle of host publication	Challenges for the Next Generation
Publisher	Lawrence Erlbaum Associates, Publishers
Pages	443-476
Number of pages	34
ISBN (Print)	1410613968, 9781410613967
DOIs	https://doi.org/10.4324/9781410613967
Publication status	Published - 27 Jun 2006

Access to Document

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Toward the theory of relationship management in public relations: How to cultivate quality relationships? / Hung, Chun Ju Flora.
The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Lawrence Erlbaum Associates, Publishers, 2006. p. 443-476.

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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