Original language | English |
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Title of host publication | The Future of Excellence in Public Relations and Communication Management |
Subtitle of host publication | Challenges for the Next Generation |
Publisher | Lawrence Erlbaum Associates, Publishers |
Pages | 443-476 |
Number of pages | 34 |
ISBN (Print) | 1410613968, 9781410613967 |
DOIs | |
Publication status | Published - 27 Jun 2006 |
Toward the theory of relationship management in public relations: How to cultivate quality relationships?
Chun Ju Flora Hung*
*Corresponding author for this work
Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
66
Citations
(Scopus)