Toward the theory of relationship management in public relations: How to cultivate quality relationships?

Flora C J HUNG-BAESECKE

doi:10.4324/9781410613967

Toward the theory of relationship management in public relations: How to cultivate quality relationships?

Flora C J HUNG-BAESECKE^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

62 Citations (Scopus)

Original language	English
Title of host publication	The Future of Excellence in Public Relations and Communication Management
Subtitle of host publication	Challenges for the Next Generation
Publisher	Lawrence Erlbaum Associates, Publishers
Pages	443-476
Number of pages	34
ISBN (Print)	1410613968, 9781410613967
DOIs	https://doi.org/10.4324/9781410613967
Publication status	Published - 27 Jun 2006

Scopus Subject Areas

Business, Management and Accounting(all)
Economics, Econometrics and Finance(all)

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10.4324/9781410613967

Cite this

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Toward the theory of relationship management in public relations : How to cultivate quality relationships? / HUNG-BAESECKE, Flora C J.

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Lawrence Erlbaum Associates, Publishers, 2006. p. 443-476.

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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Toward the theory of relationship management in public relations: How to cultivate quality relationships?

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