Toward the theory of relationship management in public relations: How to cultivate quality relationships?

Flora C J HUNG-BAESECKE*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

53 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Future of Excellence in Public Relations and Communication Management
Subtitle of host publicationChallenges for the Next Generation
PublisherLawrence Erlbaum Associates, Publishers
Pages443-476
Number of pages34
ISBN (Print)1410613968, 9781410613967
DOIs
Publication statusPublished - 27 Jun 2006

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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