Toward an Architecture of Shared-Purpose-Driven Organizations: Reorienting Communication and Public Relations to Purpose

Chun-Ju Flora Hung-Baesecke; Yi Ru Regina Chen; Maureen Taylor

Toward an Architecture of Shared-Purpose-Driven Organizations: Reorienting Communication and Public Relations to Purpose

Chun-Ju Flora Hung-Baesecke, Yi Ru Regina Chen, Maureen Taylor

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 22 Jun 2024
Event	74th Annual International Communication Association Conference, ICA 2024 - The Star Gold Coast, Gold Coast, Australia Duration: 20 Jun 2024 → 24 Jun 2024 https://www.icahdq.org/mpage/ica24 (Link to conference website) https://www.icahdq.org/mpage/ICA24-program (Link to conference programme) https://drive.google.com/file/d/133zTanS54JlShn0-tJviedkI6bEfg69-/view?pli=1 (Link to conference programme)

Conference

Conference	74th Annual International Communication Association Conference, ICA 2024
Country/Territory	Australia
City	Gold Coast
Period	20/06/24 → 24/06/24
Internet address	https://www.icahdq.org/mpage/ica24 (Link to conference website) https://www.icahdq.org/mpage/ICA24-program (Link to conference programme) https://drive.google.com/file/d/133zTanS54JlShn0-tJviedkI6bEfg69-/view?pli=1 (Link to conference programme)

Cite this

@conference{cdf8ea73b3104b238596305dcea12be7,

title = "Toward an Architecture of Shared-Purpose-Driven Organizations: Reorienting Communication and Public Relations to Purpose",

author = "Hung-Baesecke, {Chun-Ju Flora} and Chen, {Yi Ru Regina} and Maureen Taylor",

year = "2024",

month = jun,

day = "22",

language = "English",

note = "74th Annual International Communication Association Conference, ICA 2024 ; Conference date: 20-06-2024 Through 24-06-2024",

url = "https://www.icahdq.org/mpage/ica24, https://www.icahdq.org/mpage/ICA24-program, https://drive.google.com/file/d/133zTanS54JlShn0-tJviedkI6bEfg69-/view?pli=1",

}

Toward an Architecture of Shared-Purpose-Driven Organizations: Reorienting Communication and Public Relations to Purpose. / Hung-Baesecke, Chun-Ju Flora; Chen, Yi Ru Regina; Taylor, Maureen.
2024. Paper presented at 74th Annual International Communication Association Conference, ICA 2024, Gold Coast, Australia.

Research output: Contribution to conference › Conference paper › peer-review