Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area

Juan Meng*, Yan Jin, Flora C J HUNG-BAESECKE

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

5 Citations (Scopus)

Abstract

An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues.
Original languageEnglish
Pages (from-to)597-599
Number of pages3
JournalPublic Relations Review
Volume39
Issue number5
DOIs
Publication statusPublished - Dec 2013

User-Defined Keywords

  • Talent recruitment
  • Social media
  • Employee engagement
  • Responsive strategies

Fingerprint

Dive into the research topics of 'Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area'. Together they form a unique fingerprint.

Cite this