TY - JOUR
T1 - Top issues and responsive strategies in public relations practice
T2 - An empirical assessment in the Greater China area
AU - Meng, Juan
AU - Jin, Yan
AU - HUNG-BAESECKE, Flora C J
N1 - Copyright
© 2013 Elsevier Inc. All rights reserved.
PY - 2013/12
Y1 - 2013/12
N2 - An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues.
AB - An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues.
KW - Talent recruitment
KW - Social media
KW - Employee engagement
KW - Responsive strategies
U2 - 10.1016/j.pubrev.2013.07.023
DO - 10.1016/j.pubrev.2013.07.023
M3 - Journal article
SN - 0363-8111
VL - 39
SP - 597
EP - 599
JO - Public Relations Review
JF - Public Relations Review
IS - 5
ER -