Thoughts About Cultural Distinctiveness Affect In-group Boundary Malleability and Brand Preference

Carlos J. Torelli; Rohini Ahluwalia; Shirley Y. Y. Cheng; Jennifer L. Stoner; Nicholas Olson

Thoughts About Cultural Distinctiveness Affect In-group Boundary Malleability and Brand Preference

Carlos J. Torelli
, Rohini Ahluwalia
, Shirley Y. Y. Cheng
, Jennifer L. Stoner
, Nicholas Olson

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 8 Aug 2016
Event	76th Annual Meeting of the Academy of Management, AOM 2016: Making Organizations Meaningful - Anaheim, United States Duration: 5 Aug 2016 → 9 Aug 2016 https://aom.org/events/annual-meeting/past-annual-meetings/2016-making-organizations-meaningful (Conference website) https://journals.aom.org/toc/amproc/2016/1 (Conference proceedings) http://my.aom.org/ProgramDocs/2016/pdf/AOM_2016_Annual_Meeting_Program.pdf

Conference

Conference	76th Annual Meeting of the Academy of Management, AOM 2016
Country/Territory	United States
City	Anaheim
Period	5/08/16 → 9/08/16
Internet address	https://aom.org/events/annual-meeting/past-annual-meetings/2016-making-organizations-meaningful (Conference website) https://journals.aom.org/toc/amproc/2016/1 (Conference proceedings) http://my.aom.org/ProgramDocs/2016/pdf/AOM_2016_Annual_Meeting_Program.pdf

Cite this

@conference{8b131a5386924068816bb9d560f782ff,

title = "Thoughts About Cultural Distinctiveness Affect In-group Boundary Malleability and Brand Preference",

author = "Torelli, \{Carlos J.\} and Rohini Ahluwalia and Cheng, \{Shirley Y. Y.\} and Stoner, \{Jennifer L.\} and Nicholas Olson",

year = "2016",

month = aug,

day = "8",

language = "English",

note = "76th Annual Meeting of the Academy of Management, AOM 2016 : Making Organizations Meaningful ; Conference date: 05-08-2016 Through 09-08-2016",

url = "https://aom.org/events/annual-meeting/past-annual-meetings/2016-making-organizations-meaningful, https://journals.aom.org/toc/amproc/2016/1, http://my.aom.org/ProgramDocs/2016/pdf/AOM\_2016\_Annual\_Meeting\_Program.pdf",

}

TY - CONF

T1 - Thoughts About Cultural Distinctiveness Affect In-group Boundary Malleability and Brand Preference

AU - Torelli, Carlos J.

AU - Ahluwalia, Rohini

AU - Cheng, Shirley Y. Y.

AU - Stoner, Jennifer L.

AU - Olson, Nicholas

PY - 2016/8/8

Y1 - 2016/8/8

M3 - Conference paper

T2 - 76th Annual Meeting of the Academy of Management, AOM 2016

Y2 - 5 August 2016 through 9 August 2016

ER -