Abstract
The purpose of this study was to examine the interactive effect of worldviews and media frames on policy preference. Using flooding as a case study, we examined the interplay of ecological worldviews and news framed either as emphasizing harmony with nature or as mastery over nature, on individuals’ preference for flood protection policy. A total of 255 undergraduate students participated in a 2 (ecological worldviews: balance-with-nature vs. human-domination-over-nature) x 2 (media frames: harmony frame vs. mastery frame) between-subjects experiment. The findings indicated that both the “balance-with-nature” worldview and the “human-domination-over-nature” worldview had significant impacts on preference for flood protection policy. Furthermore, the harmony frame amplified the effect of the balance-with-nature worldview in supporting a natural approach to flood protection. In contrast, the mastery frame amplified the effect of the human-domination-over-nature worldview on the preference for a structural approach to flood protection. Implications are discussed.
| Original language | English |
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| Publication status | Published - 23 May 2009 |
| Event | 59th Annual International Communication Association Conference, ICA 2009: Keywords in Communication - Chicago, United States Duration: 21 May 2009 → 25 May 2009 https://convention2.allacademic.com/one/ica/ica09/ (Link to conference online programme) |
Competition
| Competition | 59th Annual International Communication Association Conference, ICA 2009 |
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| Country/Territory | United States |
| City | Chicago |
| Period | 21/05/09 → 25/05/09 |
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