The ‘Wishful Effort’ effect: Exerting Unrelated Effort When Pursuing a Desirable Outcome

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Mar 2024
Event	Society for Consumer Psychology 2024 Annual Conference - Nashville, United States Duration: 7 Mar 2024 → 9 Mar 2024 https://myscp.org/events/annual-24/ https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed_3-6-24.pdf

Conference	Society for Consumer Psychology 2024 Annual Conference
Country/Territory	United States
City	Nashville
Period	7/03/24 → 9/03/24
Internet address	https://myscp.org/events/annual-24/ https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed_3-6-24.pdf

Cite this

@conference{1ab6635a3dd14f9ab857853990c4a54d,

title = "The {\textquoteleft}Wishful Effort{\textquoteright} effect: Exerting Unrelated Effort When Pursuing a Desirable Outcome",

author = "Yunhui Huang and Xiaoyan Deng",

year = "2024",

month = mar,

day = "7",

language = "English",

note = "Society for Consumer Psychology 2024 Annual Conference ; Conference date: 07-03-2024 Through 09-03-2024",

url = "https://myscp.org/events/annual-24/, https://myscp.org/wp-content/uploads/2024/03/SCP24-detailed\_3-6-24.pdf",

}