This study investigates the use of tone and tonal combination in naming. Focusing on tones in Chinese company names, two research questions are raised as to (i) if there is a preference for particular tones in Chinese company names and (ii) if there is a preference for compatible tonal combinations (e.g., HL.LH) over conflicting tonal combinations (e.g., LH.LH). An examination of a corpus containing 122,480 disyllabic Chinese company names indicated (i) a preference for H tone to start a company name and (ii) a preference for compatible tonal combinations across the two syllables, as well as (iii) a tendency to avoid Tone 3 (LH/LLH) as the first or second syllable in a disyllabic company name.
|Number of pages||6|
|Publication status||Published - Jun 2023|