The Upper Echelons and Customer Management Strategy (Extended Abstract)

Flora F. Gu; Fine F.  Leung; Yi Tang; Danny T Wang

The Upper Echelons and Customer Management Strategy (Extended Abstract)

Flora F. Gu, Fine F. Leung, Yi Tang, Danny T Wang

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of 2019 AMA Winter Academic Conference
Subtitle of host publication	Understanding Complexity, Transforming the Marketplace
Editors	Son K. Lam, Markus Giesler, Xueming Luo
Place of Publication	Austin, TX
Publisher	American Marketing Association
Pages	CFC6-CFC7
Number of pages	2
ISBN (Print)	9780877570035
Publication status	Published - Feb 2019
Event	2019 American Marketing Association Winter Academic Conference - Austin, TX, United States Duration: 22 Feb 2019 → 24 Feb 2019 https://www.ama.org/events/conference/2019-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

Publication series

Name	Proceedings of AMA Winter Academic Conference
Volume	30

Conference

Conference	2019 American Marketing Association Winter Academic Conference
Country/Territory	United States
City	Austin, TX
Period	22/02/19 → 24/02/19
Internet address	https://www.ama.org/events/conference/2019-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

User-Defined Keywords

CEO hubris
customer management strategy
customer acquisition
customer retention
upper echelons theory

Access to Document

https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

Cite this

Gu, F. F., Leung, F. F., Tang, Y., & Wang, D. T. (2019). The Upper Echelons and Customer Management Strategy (Extended Abstract). In S. K. Lam, M. Giesler, & X. Luo (Eds.), Proceedings of 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace (pp. CFC6-CFC7). (Proceedings of AMA Winter Academic Conference; Vol. 30). American Marketing Association. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

Gu, Flora F. ; Leung, Fine F. ; Tang, Yi et al. / The Upper Echelons and Customer Management Strategy (Extended Abstract). Proceedings of 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. editor / Son K. Lam ; Markus Giesler ; Xueming Luo. Austin, TX : American Marketing Association, 2019. pp. CFC6-CFC7 (Proceedings of AMA Winter Academic Conference).

@inproceedings{4e786396ce6744a7897bd926f4299b3c,

title = "The Upper Echelons and Customer Management Strategy (Extended Abstract)",

keywords = "CEO hubris, customer management strategy, customer acquisition, customer retention, upper echelons theory",

author = "Gu, {Flora F.} and Leung, {Fine F.} and Yi Tang and Wang, {Danny T}",

year = "2019",

month = feb,

language = "English",

isbn = "9780877570035",

series = "Proceedings of AMA Winter Academic Conference",

publisher = "American Marketing Association",

pages = "CFC6--CFC7",

editor = "Lam, {Son K.} and Markus Giesler and Xueming Luo",

booktitle = "Proceedings of 2019 AMA Winter Academic Conference",

address = "United States",

note = "2019 American Marketing Association Winter Academic Conference ; Conference date: 22-02-2019 Through 24-02-2019",

url = "https://www.ama.org/events/conference/2019-ama-winter-academic-conference/, https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf",

}

Gu, FF, Leung, FF, Tang, Y & Wang, DT 2019, The Upper Echelons and Customer Management Strategy (Extended Abstract). in SK Lam, M Giesler & X Luo (eds), Proceedings of 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. Proceedings of AMA Winter Academic Conference, vol. 30, American Marketing Association, Austin, TX, pp. CFC6-CFC7, 2019 American Marketing Association Winter Academic Conference, Austin, TX, United States, 22/02/19. <https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf>

The Upper Echelons and Customer Management Strategy (Extended Abstract). / Gu, Flora F.; Leung, Fine F. ; Tang, Yi et al.
Proceedings of 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. ed. / Son K. Lam; Markus Giesler; Xueming Luo. Austin, TX: American Marketing Association, 2019. p. CFC6-CFC7 (Proceedings of AMA Winter Academic Conference; Vol. 30).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - The Upper Echelons and Customer Management Strategy (Extended Abstract)

AU - Gu, Flora F.

AU - Leung, Fine F.

AU - Tang, Yi

AU - Wang, Danny T

PY - 2019/2

Y1 - 2019/2

KW - CEO hubris

KW - customer management strategy

KW - customer acquisition

KW - customer retention

KW - upper echelons theory

M3 - Conference proceeding

SN - 9780877570035

T3 - Proceedings of AMA Winter Academic Conference

SP - CFC6-CFC7

BT - Proceedings of 2019 AMA Winter Academic Conference

A2 - Lam, Son K.

A2 - Giesler, Markus

A2 - Luo, Xueming

PB - American Marketing Association

CY - Austin, TX

T2 - 2019 American Marketing Association Winter Academic Conference

Y2 - 22 February 2019 through 24 February 2019

ER -