The Upper Echelons and Customer Management Strategy (Extended Abstract)

Flora F. Gu, Fine F. Leung, Yi Tang, Danny T Wang

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of 2019 AMA Winter Academic Conference
Subtitle of host publicationUnderstanding Complexity, Transforming the Marketplace
EditorsSon K. Lam, Markus Giesler, Xueming Luo
Place of PublicationAustin, TX
PublisherAmerican Marketing Association
Number of pages2
ISBN (Print)9780877570035
Publication statusPublished - Feb 2019
Event2019 American Marketing Association Winter Academic Conference - Austin, TX, United States
Duration: 22 Feb 201924 Feb 2019

Publication series

NameProceedings of AMA Winter Academic Conference


Conference2019 American Marketing Association Winter Academic Conference
Country/TerritoryUnited States
CityAustin, TX
Internet address

User-Defined Keywords

  • CEO hubris
  • customer management strategy
  • customer acquisition
  • customer retention
  • upper echelons theory

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