The Upper Echelons and Customer Management Strategy (Extended Abstract)

Flora F. Gu, Fine F. Leung, Yi Tang, Danny T Wang

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 2019 AMA Winter Academic Conference
    Subtitle of host publicationUnderstanding Complexity, Transforming the Marketplace
    EditorsSon K. Lam, Markus Giesler, Xueming Luo
    Place of PublicationAustin, TX
    PublisherAmerican Marketing Association
    Number of pages2
    ISBN (Print)9780877570035
    Publication statusPublished - Feb 2019
    Event2019 American Marketing Association Winter Academic Conference - Austin, TX, United States
    Duration: 22 Feb 201924 Feb 2019

    Publication series

    NameProceedings of AMA Winter Academic Conference


    Conference2019 American Marketing Association Winter Academic Conference
    Country/TerritoryUnited States
    CityAustin, TX
    Internet address

    User-Defined Keywords

    • CEO hubris
    • customer management strategy
    • customer acquisition
    • customer retention
    • upper echelons theory

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