Original language | English |
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Title of host publication | Proceedings of 2019 AMA Winter Academic Conference |
Subtitle of host publication | Understanding Complexity, Transforming the Marketplace |
Editors | Son K. Lam, Markus Giesler, Xueming Luo |
Place of Publication | Austin, TX |
Publisher | American Marketing Association |
Pages | CFC6-CFC7 |
Number of pages | 2 |
ISBN (Print) | 9780877570035 |
Publication status | Published - Feb 2019 |
Event | 2019 American Marketing Association Winter Academic Conference - Austin, TX, United States Duration: 22 Feb 2019 → 24 Feb 2019 https://www.ama.org/events/conference/2019-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf |
Publication series
Name | Proceedings of AMA Winter Academic Conference |
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Volume | 30 |
Conference
Conference | 2019 American Marketing Association Winter Academic Conference |
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Country/Territory | United States |
City | Austin, TX |
Period | 22/02/19 → 24/02/19 |
Internet address |
User-Defined Keywords
- CEO hubris
- customer management strategy
- customer acquisition
- customer retention
- upper echelons theory